Project Six: Turbo Treats

Project Six: Turbo Treats

Turbo Treats is a ice cream brand company whose target audience are GenZ and Millenials. The visual system reflects the brand’s personality and appeal to pet owners by creating packaging that is playful, eye-catching, and silly, yet also functional. The theme is ice cream blends with JDM car culture. Names of flavors are personality-driven, and colors of cars distinguish flavors. .

PROJECT SIX

Turbo Treats: Ice Cream Brand Identity and Packaging

Logo Designs

AUG 2025 - present

Design Process

The design process was long and challenging. Lots of trial and errors in all aspects of design. It involved many reiterations of logo designs, choosing colors, typography, imagery, conveying messaging that communicates the product's quality and emotional connection with the target audience.

Wrap Around Label and Lid Templates

Car and Flavor Icons

Draft 1: Wrap Around Label

DRAFT 3: Wrap Around Label with Lids

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