FELI FURREAL:
CAT FOOD BRANDING + LOGO
Aug. 28, 2024 - Dec 10, 2024
Description
Feli Furreal is a fictional cat brand company that sells food products for customers’ pets. The visual system should reflect the brand’s personality and appeal to pet owners by creating packaging that is playful, eye-catching, and silly, yet also functional and informational.
Design Process
Black/White Logo Ideas where I experimenting with different fonts and illustrations, before narrowing down to one.
Logo Explorations
This all began with sketching out logo designs using icons that symbolized cats, customer care, and food. Lots of research on target audience, age range, cat food brands, backstories, design elements, and trends in playful packaging. I was mainly focused on the packaging design trying to see what design elements were commonly used in pet care companies and what could set mine apart from theirs. My concept was to create a playful, eye-catching identity and packaging that also provided “shock-value”.
Software used: Adobe Illustrator, Dimensions
Final Logos & Monogram
Black Out, Color
Brand packaging
Product 1 Chicken Feast
Inspiration for Secondary Logotype
Secondary Logo / Icon / Brand Mark
Mugs
Bandanas
Keychain
Feeding Bowls
Brand packaging
Product 2 Salmon Feast