This all began with sketching out logo designs using icons that symbolized cats, customer care, and food. Lots of research on target audience, age range, cat food brands, backstories, design elements, and trends in playful packaging. I was mainly focused on the packaging design trying to see what design elements were commonly used and what could set mine apart from theirs. My concept was to create a playful, eye-catching identity and packaging that also provided “shock-value”.

Software used: Adobe Illustrator, Dimensions